It is surprising that the color of the chicken is retained and its quality certainly remains unclear.

At first glance, color seems important. We instinctively judge food by its appearance, and chicken is no exception. But when it comes to poultry, color rarely provides a clear indication of quality. Rather, it provides clues about the animal's care, nutrition, and living conditions before it ends up in the supermarket.
Pale chickens are often associated with large-scale commercial poultry farming.
These birds are bred for rapid growth and maximum productivity. Their diet is strictly controlled to optimize weight gain, and they typically live indoors with little room to move around. This system allows for the production of inexpensive chicken in large quantities, which explains the frequent presence of pale meat in supermarkets. While this pale color doesn't necessarily mean the meat is unfit for consumption or harmful to health, it reflects a production model focused more on speed than animal welfare.
A yellow chicken generally indicates a different context.